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In June 2022, I started working on DesiTiffins.com.au to solve a problem that I faced (finding a good Indian food caterer was difficult in Sydney). I realised the market is still offline and works on word-of-mouth. Plus the market is not ready to come online (for certain ‘jugaadu’ reasons) and hence the chicken-and-egg situation.

After launching the website, the immediate response was mind-blowing. People were calling me and thanking for launching this website. The website traffic was much more than what I was expecting.